I make my marketing, branding and communication entirely with AI, and I say so. This page sets out exactly how that works. I keep it up to date.
Last updated: 2 November 2026. Why I chose this, you can read in I use AI all the way: to show what's possible, and that it works.
What I use AI for
Building: I build software, sites and tools with AI (Claude Code). Claude writes the code; I decide the architecture, review everything and am responsible for it. With version control, tests and changelogs, the way a development team works.
Writing: I write blogs, pages and posts together with AI. The ideas, the experiences and the views are mine. I read everything and decide what it says.
The English pages on this site are drafted with AI from my Dutch originals. I read every page before it goes live.
Video: I make my videos with my own AI video studio, the engine behind Video Suite. On YouTube every video carries the label for AI imagery, and the description says how it was made.
Voice: the voice in my new videos is generated, and clearly not mine. That's stated too. In older videos, such as De leerling die nooit vergeet (The student who never forgets), I did the voice-over myself.
Images: I make illustrations with AI. Photos of me and my family are real.
Planning and email: my assistant drafts messages and replies and keeps track of what goes out when. On LinkedIn nothing goes out until I've tapped a button. I read personal emails before they're sent; automatic emails from my products, such as a Visitr report, go out on their own.
Measuring: with Visitr I measure what ChatGPT, Perplexity, Gemini and Claude say about my own business. I share the result, even when it's disappointing.
Where the line is
If you ask whether something was made with AI, you always get an honest answer.
I don't make up clients, figures or results. Any number in my story comes from a measurement I can show you.
I don't use AI to hide that something was made with AI.
What's older is my own work
This site has articles I wrote myself from 2006 onwards. That work is purely mine, long before AI existed the way it does now. Since late 2025 I've made content with AI, and since November 2026 all of my marketing.
Who is responsible
Me. Richard Theuws. What's here is here because I chose to leave it this way. Is something wrong, or do you want to know something? You get me, not a bot: via WhatsApp, email or the intake.