A custom AI agency

A complete AI agency, built around your business.

I come and find out what you want, and make a proposal that works for both of us. The agency is one person: me. Agents do the work of twelve departments, and I answer for it.

Assistant · CRM · Orders · Portal · Intake · Content

Richard Theuws
Richard Theuws Bladel, the Kempen · the one accountable
Ready to use

Four products
you can start on yourself.

For sale as they are: online, no call needed. With each one you see what you get before you pay.

AI visibility

Visitr

Does AI recommend you, or your competitor?

More and more customers ask ChatGPT, Perplexity, Gemini or Claude first. Visitr shows whether AI can get into your site, what AI says about you, and who AI recommends.

Free pre-scan. The full scan is a one-off € 49.

Video, per video

Video Suite

A real social video, from just your website.

Enter your web address and watch every step: the brand we read, the storyboard, the shots. The video skill on my server builds the film. Six formats, each for a step in your funnel.

Per video, from € 30.20 incl. VAT. The storyboard is free; you only pay once you approve the video.

CRM for field sales

Rayonkaart

For each business: visit or call, and who you're allowed to approach.

For suppliers to restaurants and bars, garages and salons. You answer six questions about what you sell; then every business in your territory gets a recommendation, with the reason and the phone number you're allowed to call.

€ 199 a month. The first 14 days are free, no payment details needed.

Business coach for starters

LaunchPad AI

From hobby to profession: know what you need to do.

For anyone who wants to start out as a freelancer (a zzp'er, in Dutch terms). In three short steps you fill in what you do and what you want to earn. You get a personal plan with actions, a weekly schedule and the Dutch tax calculation for 2026.

60% of your plan is free. The full plan is a one-off € 19.95.

All products, including the ones I set up for each client

What the agency does

Six applications
that are already running.

What I build for myself, I build to fit your business. Each one shows where you can see it at work.

Assistant

A personal assistant

Your mail and replies are drafted, your calendar is up to date. You read, approve and send.

How Henk works
CRM

A CRM that thinks along with you

Who to call, when, and where things stand. Set up around the way you work.

See Rayonkaart
Orders

From request to order, without retyping

Quote, approval and order in one system. What the customer asks for runs straight through to the invoice.

How it runs at Nimad
Portal

A client portal

Status, documents and invoices in one place. Your client sees what's going on without having to call.

See Kompas
Intake

Intake and lead qualification

Requests come in with everything attached: typed, spoken or as a video, in three languages.

Try the intake
Content

Content and video, checked

Publishing at scale. Every text about client work goes through three checks first.

How the three checks work

Also: custom games

More, like a knowledge base built on your own documents or links between your systems, is on the work page. Who does the work, you'll see on the agency: twelve departments, laid out.

How it works

Listen first.
Then something that works.

Four steps, and at every step you know where you stand.

  1. 01

    Discovery session

    In Bladel or on a video call. First I listen to what you want, before there's any solution.

  2. 02

    Starter product

    Something small that already works, so you can see what's coming.

  3. 03

    Proposal

    The price is fixed only after the starter product. The proposal has to work for both of us: what do you gain, what do I gain, and what happens if it goes wrong.

  4. 04

    Running

    Maintenance is part of the deal from the start, for a fixed amount, with what's included written down.

Always
  • The code is yours.
  • There's a second party who can take over.
  • Your data is in the EU by default.
  • You're welcome to have your own audit done.
Read how I work, in full
Being built now

What I'm building for clients
in these weeks.

Client work, so no names and no open demo — but exactly what it solves.

Illustration — pick-up points with a route that splits towards three warehouses and runs on to a production site
Logistics

Planning for pick-up and delivery

Collecting goods from customers and delivering them automatically to the warehouse where they belong. The planning sets the route and the destination, so the flow towards the production sites keeps moving.

Illustration — a client portal with document cards, connected to three stock silos at different levels
B2B portal

Client dashboard with stock across multiple locations

Your client sees their requests, quotes, projects and invoices in one environment of their own. Including stock management across multiple locations, built around how this business works.

Richard Theuws at home in Bladel
Who's behind the agency

Richard Theuws,
from Bladel.

I've been an entrepreneur for over 25 years: from punk promoter at seventeen to Merchandise.nl and the Metal Business Club, which I co-founded and in which I'm a shareholder. My time now goes to the agency. I've always been a connector and a builder. I work from home in Bladel, in the Kempen near Eindhoven (in the south of the Netherlands), and that's where the agency runs too.

Before you start

The questions you
ought to ask.

Four things you need to know before you hang your business on someone else's software. I'd rather put them on the table myself.

Who owns the code?

The client does. What I build is yours — I manage it for as long as you want me to. If you move elsewhere or carry on yourself, everything goes with you: the code, the data and the environment it runs in.

What if something happens to you?

Delivery includes onboarding a second party, so there's always someone who can take over. On larger projects we bring Nixo Webbuilding on board from the start, so you don't depend on one person.

Where is my data?

Within the EU by default. Exactly what runs where depends on the project and is set out in the proposal. For example: my own sites and Nimad's run on dedicated servers in Nuremberg, with encrypted backups every night to two places outside that server, both in the EU.

And security?

You can set your own requirements and have a party of your choice carry out an independent audit; I supply whatever it needs. On my side I work with automated security scans (OWASP ZAP, Nuclei, Aikido, gitleaks), more than 1,900 tests that have to pass on every change, permissions fetched fresh from the database on every request, rate limits on all login routes, and administration only through a private network.

Getting started

What should
your agency do?

I'll come and find out: at my place in Bladel or on a video call. Listen first, then a starter product, then a proposal that works for both of us.

WhatsApp · usually the same day
Email · via my personal assistant
Location · preferably at my place
Bladel, the Kempen · near Eindhoven
Availability
By appointment · video call any time