Game development

Have a game made for your business

I make custom games: to show your brand, to let people feel your message, or to bring people in. I start with a discovery session on what you want, and you play the first part before there is a proposal.

Plan a discovery session First, play what I've made
The title screen of Friet Fighter: the logo on a red-and-white chequered ribbon, with a frikandel and a croquette as fighters in a snack bar
Friet Fighter, one of my own games
What I make

Games that simply
run in your browser.

  • They run on phones, tablets and big screens, with nothing to install.
  • From a short arcade game for a single event to a large world that lasts for years.
  • Visuals, music and sound are part of it. I make trailers and soundtracks with my own video and audio studio.

Claude writes the code. I design the game, review everything and stand behind it. This is how AI works with me.

What a game can do for your business

Recruitment, advertising,
or your message.

Each use comes with the example from my own work that comes closest. If I haven't built something for a client yet, it says so.

Tent Tycoon: an empty festival site as a grid, with buttons for tent, stage, food stall and toilet
Recruitment

Give candidates a taste of the job.

A short game that shows what a day with you looks like, or which choices the job asks for. Candidates play it before they apply.

The closest example

Tent Tycoon: laying out a festival site, planning under pressure. And Vier Uur Bier Uur (Dutch for “four o'clock, beer o'clock”): an office anyone who ever worked in one will recognise.

I haven't built a recruitment game for an employer yet. These examples show the building blocks.

Play Tent Tycoon (Festival Planner) (opens in a new tab) Proof of concept, on a computer
Friet Fighter: the Choose your snack screen, with nine snacks as fighters
Advertising

The game is the campaign.

Your product or your brand becomes the playing field or the hero. And a score is something people can share with each other.

The closest example

Friet Fighter: nine Dutch snacks as characters, with a trailer and a comic.

Play Friet Fighter (opens in a new tab)
Reign of Brabant: a Brabant farm in a green, hilly landscape
Your message

Let people experience a theme instead of explaining it.

In a game you make a choice and see what follows. That way you say what you want to say without it turning into a brochure.

The closest example

Reign of Brabant: a region and all its quirks, told with humour in a strategy game.

I haven't built this for a client yet; the example is my own work.

About Reign of Brabant
Reusel Kermis Botsautooke: a pixel-art bumper car against a funfair sky at night
Events and trade fairs

A game on your stand or on their phone.

A short game on a big screen or on visitors' phones, with a scoreboard where they see their own name.

The closest example

Reusel Kermis Botsautooke (“Reusel funfair bumper car”, in dialect), made for De Workshop: participants played against each other on their own phones. And Snowboard Rush, with high scores.

Play Reusel Kermis Botsautooke (opens in a new tab) Phone
Training and onboarding

A mission your people play themselves.

A quiz or a short mission with questions, a result and a scoreboard. New people play it at their own pace.

The closest example

The quiz formats I built (question and result) and ASCII Arcade: short sessions you happily play again.

I haven't built this for a client yet; the example is my own work. A meta-analysis by Wouters et al. (2013, Journal of Educational Psychology) found that people learn better and remember more with games than with conventional instruction, but not that games make them more motivated. I make no claims about onboarding itself.

Play ASCII Arcade (opens in a new tab)
Lead generation

A result the player wants to keep.

A quiz or test with a result people want. Anyone who wants to keep it leaves their own contact details: with consent and in line with the GDPR.

The closest example

My star sign, EQ and pet quizzes, with a working payment step from result to transaction.

I haven't built this for a client yet; the example is my own work. As a paid product they didn't work commercially. What they show is the technology, not the conversion.

More uses
Last Call: guest Eva orders something strong, with the bottles you choose from
Bars, restaurants and drinks

A game that belongs to your place.

A game that fits your venue or your drink, for at the bar or on your guests' phones.

The closest example

Cocktail Mixer, made for the Friday afternoon drinks at Mitra Dennis Meijs. And Last Call: shaking and pouring with your phone, and every guest has a story of their own.

Play Last Call (opens in a new tab)
Play the proof

Open it and play.

Everything below is online. A Play button opens the game in a new tab. For a few games, the play link will follow after an update.

Made for a client or event

My own work

Friet Fighter: the Choose your snack screen, with nine snacks as fighters, from frikandel and croquette to cheese soufflé and spring roll
My own work

Friet Fighter

A product line as characters: nine snacks as fighters, with 3D models, a trailer and a comic.

Live, in development Phone and computer
Play Friet Fighter (opens in a new tab) Large, best on Wi-Fi
The start screen of Metal Jump 3D: world 1, Iron Forge, with the controls on the left and the hall of fame on the right
My own work

Metal Jump 3D

A platform game with its own soundtrack and seven stages as worlds, with a hall of fame.

Live, still being developed Phone and computer
Play Metal Jump 3D (opens in a new tab) Large, best on Wi-Fi
Cosmo’s Universe: a small green alien on a trampoline, among giant brightly coloured mushrooms
My own work

Cosmo’s Universe

An open world where other makers build their own part. Open source, and strong on phones.

In development Phone and computer
Play Cosmo’s Universe (opens in a new tab) Large, best on Wi-Fi
All of them together, as buildings in a 3D world: Game World

How the games for clients and events came about, I wrote down in Pixel experiments.

A game with a purpose

A story without a single word.

Escape Something is a game without words that I make with my daughter. She chooses how it looks, I build what she chooses.

Read the story
How we start

First I listen.
Then something you can play.

The same four steps as for all my work.

  1. 01

    Discovery session

    In Bladel (in the south of the Netherlands) or on a video call. What does the game need to do for your business, for whom, and where will it be played: on a stand, on a phone, on your careers site?

  2. 02

    Starter product

    A playable prototype: the first level or the core of the game, in your own browser. You play it before there is a proposal.

  3. 03

    Proposal

    The price is fixed after the prototype, not before. The proposal has to work for both of us: what you gain, what I gain, and what happens if it goes wrong.

  4. 04

    Running it

    Hosting, scoreboard and updates are part of the agreement from the start, for a fixed fee and with what's included written down. New levels are new work, agreed in advance.

Always
  • The code is yours.
  • There is a second party who can take it over.
  • Your data is stored in the EU by default.
  • You're free to have it audited yourself.
Read the four answers
What you want to know first

Six questions about
a custom game.

Who owns the game?

You do. The code is your property; I run the game for as long as you want me to. If you switch or carry on yourself, everything goes with you: the code, the data and the environment it runs in.

Does it work on a phone?

Yes. My games run in the browser: on phones, tablets and computers, with nothing to install. In the discovery session we look at where your game will be played, and I design the controls for that. A large strategy game is best played with mouse and keyboard; a game for a stand or a workshop on a phone.

Can the game go in the App Store?

Yes. I can package a browser game as an app for the App Store and Google Play. Escape Something is heading that way, but it isn't in the stores yet.

What happens to players' data?

In a game I make for you, I only collect what's needed, and only with consent: a name on the scoreboard, or an email address if the player chooses to give one. The data is stored in the EU, belongs to you and falls under the GDPR. In a game for children I collect no email addresses and there is no tracking.

Can there be a prize?

It can. A prize promotion falls under the rules for promotional games of chance. What applies to your promotion, we work out in the discovery session.

Who maintains the game?

I do. Hosting, the scoreboard, and security and browser updates are part of the agreement from the start, for a fixed fee and with what's included written down. New levels or a seasonal version are new work: you agree those in advance as a fixed option.

Getting started

What should your
game do?

We start with a discovery session: at my place in Bladel or on a video call. Then you play the first part, and only then is there a proposal.

WhatsApp · usually the same day
+31 6 1449 5130
Email · via my personal assistant
[email protected]
Where your game runs
In the browser · phone and screen
Location · preferably at my place
Bladel, North Brabant, the Netherlands